Our first word E stands for economics, ethics, energy and earning. We don’t carry any unverified report or analysis that betrays readers and takes them for a ride. Ecostar Business will stand as a true exception to the mass media of public dissatisfaction and discontent. Without indulging into any blackmailing and playing dirty politics, we stand committed to help our readers and business establishments with correct information and analysis. Our commitment is to safeguard the interest of people, investors and business establishments equally and open for them a platform to know each other closely for mutual gains.

As we report and analyze, our candid journalism helps readers get enlightened; business houses would find it adding value to the public images for gaining further mileage. With a variety of subjects being dealt with analysis and observation, we make this print format of the media a multi-faceted content basket and special features on outstanding achievers as well as achievements of institutions. While dealing with each column, we ultimately aim to ensure that the concerned segment takes home deserving and discernible results. We connect them through their ultimate fortune helping them find desirable links with their desirable end. In the process, we promote new journalism as we make the information and resources meet each other.

We are sure our sharp and terse editorial columns on policies would broadly influence the policymakers for framing policies with better wisdom. In fact, we stand as a connecting link between retail investors and listed business houses, small business and strategic investors and all of them the policymakers and large institutions. We also offer space for prospective institutions to reach out to their target audience with special features drafted, edited and feature pages of their choice.
This is an assurance; our editorial stand would be candid, optimistic, inspiring, enlightening and resourceful, besides being insightful and thought-provoking.

Ours is a technocrat promoted MSME media venture with the capability of managing and running contract editorials, safe equity investment recommendations, image building media services and publication works in a highly professional style at low cost.

SwasthyaVeda is an Indian lifestyle magazine aiming to make itself a trend-setter in the vast but unfathomed realm of the Ayurveda, a life science that India has complimented the world with. The land of Yajurveda, Charaka and Sushruta itself has been the great bedrock of life science that the world couldn’t refute and challenge ever in human history.

SwasthyaVeda is conceived with a broad mission and vision, first by making itself the finest quality content disseminator, which we consider as the basic character of print media products that carries the real voice of the ayur science fraternity. We understand the fact that ayurvedic physicians, paramedics, practitioners of traditional medicines and methods – whose numbers cannot be ascertained so easily – are the constituents of this vast but mostly unorganized segment. The businesses of flourishing herbal extractions, formulations, medicines of various permutations and combinations, packaged pills, asavas, rasayana etc. are complementing the multi-trillion pharmaceutical industry.

Even after spending trillions on R&Ds for developing molecules, modern medicines are unable to reach a breakthrough in treating the biggest killer diseases like cancers and various incurable disorders, including popular arthritis. If talents are promoted and good works are encouraged in the Ayurveda, this gap of missing breakthrough that modern medical science has been seeing can be bridged. The Ayurveda has a huge bandwidth in treatment of disorders, which however is left unexploited or neglected mainly because of poor faith among people, lack of persuasion and propaganda. Primarily, what is missing here is the necessary popularity. As we understand this irrefutable fact, we press ourselves into action with a long term aim making ourselves the most popular media voice of this combined segment and building immaculate goodwill to sway the policy-making and lawmakers’ decision making.

We are putting in place the necessary infrastructure for supporting our stories and keeping excellent human resources ready for brainstorming on feedback flowing in from the segment and the patients. As we take our inning, we have begun building our own network of news gathering and relations with Ayurvedic medical associations, medical colleges, Ayurvedic pharma establishments, consulting physicians, health care entrepreneurs etc. We would ultimately send the Ayurvedic medical voice as authentic as possible and endeavour to make it as great as the segment deserves to be.

As a media, we would offer a big suite of content that would satisfy not only qualified Ayurvedic physicians and medical practitioners but also patients and the public at large. Our solid media platform will offer a space to share knowledge of all the stakeholders in the fraternity and part with the challenges in treatments that the physicians face. It is our responsibility to ensure information dissemination for enabling the deserving one to fetch due popularity so that the public becomes the ultimate beneficiary of it.

For the public, the magazine will be a trustable information bank, an excellent guide for reaching the right life-saving hands and true Press enlightenment. For students, this will act as a prism of the profession they are set to adopt besides extra syllabus knowledge and thought-provoking features and feedback. This will offer wider exposure to the medical world beyond their classrooms, labs and campuses.

We understand, without the wholehearted support of the Ayurvedic medical fraternity, the supplementary constituents, aspiring professionals, academics, research establishments, medical institutions and associations, it is difficult for us to be an admirable voice. But we are sure, our integrity in approach, mindset to accommodate everyone, media vision for India’s life science to call for being back to the root of our tradition and openness to accept you as part and parcel of this venture would help us together make a difference for the segment. You can look forward to this journalistic venture with hope and optimism. You will feel the difference of reading a magazine from what you used to feel in reading research essays and in-house journals.

We invite you to be a part of the media initiative for the very interest of the Ayurveda and seek your sincere support to cover the great stories and information, which are hitherto neglected.

You may feel free to reach us and speak to any of the personnel in our erudite Editorial Board to share your feedback and information; write stories of your own and put forward suggestions. We are open to hearing your ideas, opinion and recommendations. Let us brainstorm together to nurture journalism that can speak for the mighty life science called Ayurveda.

Context of a Strong National Media for Ayurveda 

The Ayurveda had not submerged even in the undercurrent of the 20th-century industrial revolution and prolific and prodigious research and development (R&D) projects in biochemistry, microbiology and biotechnology. That eventually, that led to a subjugation of allopathic methods in the arena of health science, thanks to the sophistication in treatment methods and of course desirable results. The Ayurveda too could have stolen the limelight had it been originated in the land of Europe or America or had it been endowed with staunch media support. Yet it could retain its space moderately and find a space beyond the traditional geographies, though the same has been in the rear row of the medical gallery. Nevertheless, wherever its position is, its relevance is still intact and that can grow further once its importance and strengths are spoken out convincingly.

Now the world is changing rapidly. The industrial revolution has thrown the world to be economically richer and naturally, people also have become equally richer. Consequently, the lifestyles of people in all geographies also have changed, which rendered imbalance of the three essentials required for a healthy life. Hence, the richness has thrown up considerable drawbacks too, forced human beings to change their lifestyle and made them stay happy on synthetic alternatives. These chemically engineered alternatives to supply balancing essentials have proven to be a bigger hazard in future, making the world increasingly vulnerable to incurable maladies and new diseases, which are unseen in any medical book. Here the vulnerability of the Ayurveda, which treats the patience rather than the malady, comes into the picture.

The people discovered the fact that richness is meaningful only if the rich one could be healthy to enjoy wealth. Nature has everything on her lap. Being an inexhaustible reservoir of everything that human beings require nature has set its own remedy for the disorder of human beings. There is nothing that nature hasn’t created for the human being. We only need to open the tap and engineer it to the extent of our needs. There is nothing more precious than what worked out in the thesis of the YajurVeda and the secrets that Charaka and Shushuruta untangled in the world of science. In fact, the Ayurveda can treat any of the maladies that human beings suffer by making the very human being capable of resisting the disorder. So, logically, there is nothing that Ayurveda as life science, cannot address. But we need to fathom into this voluminous traditional science deeper. We hope our genre of Ayurvedic journalism would break ground for it.

The Ayurveda stream hadn’t seen fanciful research and development (R&D) initiatives by digging more into fine lines of Yajurveda, Charaka Samhita or Ashtanghahridaya, perhaps the way the modern life science has seen in its efforts to take home commercial benefits. The media played a great role in influencing the study of medicines, the practice of consulting physicians, specialists and surgeons, some ways even in setting pathology standards. It played even a bigger role in making research works and results popular in the world of medicines. The media could leave a deeper imprint in the minds of doctors’ fraternity and convince the people whatever it carried in prints.

On the other side, the allopath has become more famous mainly because of its edge in pain management over traditional methods of treatment, sophistication in surgical procedures and cutting-edge technology intervention in diagnosis and subsequent treatments. The Ayurveda also can make use of the technological sophistication that modern medical science has achieved and high precision diagnostic methods for treatment. We are sure, our journalistic approach would inspire more ventures in the segment and provoke more Ayurvedic medical brains to crack complexities involved in treatments of not only common diseases but also those diseases which are posing a big challenge to the medical science.

If the 21st century is the century of India the Ayurveda would be able to take home the captainship of the 21st-century medical science. Where there is a will there’s a way. But it has to set itself ready to break the nature of traditional introversion and popularize its essentiality as a gesture of contribution to building a healthier human world necessarily by being back to nature. It also needs to be innovative. No innovation is possible until the fraternity is put to undergo brain storming exchanges of ideas and knowledge. Simultaneously, the media must carry impactful stories for sustainable public enlightenment. This is where SwasthyaVeda finds space for it as a responsible media platform to serve this traditional life science of India.